Fundación de la Gente believes that a micro-business culture – such as the one in Peru - is an important tool and an essential strategy to fight poverty and unemployment, by collecting the resources needed to manage different small productive projects, through a disciplined, creative work of people with initiative and entrepreneurial spirit. We believe that the work developed by Peruvian micro entrepreneurs is highly valuable because it encourages people involved in micro-business; it obtains the resources needed and strengthens the social links between the family and the community as a whole. This is why, as Fundación de la Gente, we understand that the business initiatives for success must be supported by strong values - such as success, competitiveness, formalization and solidarity.
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